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Tool
Reviews
Reviews
of the time-saving, sales-producing online tools you should
be using for your business. Note:
You can learn more about business tools in Tools
of the Trade, located in the US & General Library
section.
Book Reviews
Reviews
of popular books on getting started, self-improvement,
success, marketing, and business capital from well-known
business experts, entrepreneurs, and other successful
people.
Featured
Reviews...
Book
Review:
Emotional Branding, by Marc Gobe—This book comes in the midst of a lot of marketing conversation about personal media marketing such as YouTube, Facebook, Twitter, and others. It is now considered a marketing fact that advertising has gone from in-your-face interruption, to emotional relationship advertising which depends upon voluntary recommendations from trusted friends and other known sources. Buy this book here...
Tool Review:
Gated Social Networks—In this article, we will discuss several of these restricted social sites, showing the basics of how they work and how you may be able to become a member, if you wish. There are probably new sites going on board regularly, and we have avoided those that are obviously not appropriate for home business owners, as well as those requiring very large entrance fees. Let’s look at some of the exclusive sites...